Are you in control of your data?
Do you know what your email, internet, web browser, computer (operating system), or phone does with your personal and sensitive information? Do you know what Wal-Mart, the hospital, or city departments are doing with your personal and private information? I thought I did and as a result started this service to help people like me who thought I was in control of my personal and sensitive information.
Your data should be yours by default!